Shifting Dynamics: Electric Two-Wheeler Market Opportunities Amidst Policy Initiatives
The competition in the two-wheeler market will gradually transform into a competition focused on product intelligence and
service ecosystem.
Policies promoting energy conservation,emissions reduction,carbon peaking,and green travel,as well as recommendations to reduce
the use of public transportation during special times,have created significant opportunities for the development of the electric
two-wheeler market.
Market Evolution: The Rise of Intelligent Electric Mopeds and Shifting Brand Strategies
Traditional brands mostly engage in price wars by producing mid to low-end models,while new entrants primarily focus on
lightweight,lithium-ion powered,and intelligent electric mopeds.They employ technological advancements to move towards the
high-end market segment,seizing market share and expanding their distribution channels.The future competitive landscape of
electric two-wheeler brands may revolve around intelligent models targeting the mid to high-end market.
Rising Demand for Intelligent Electric Mopeds Amidst Price Adjustments and Supply Challenges
With the significant increase in raw material prices,many electric mopeds brands have adjusted their prices.However,this price hike
has not deterred people's desire to purchase.Instead,there is a growing focus on"intelligence"among consumers.Intelligent features
such as real-time battery range updates and vehicle navigation cater to the current trend of personalized purchasing preferences.
Some intelligent electric two-wheeler models are even facing shortages in addition to price increases.
Adapting to Change: Traditional Electric Two-Wheeler Enterprises Embrace Intelligence for Market Sustainability
As prices rise,traditional enterprises in the electric two-wheeler sector are facing increasing operational pressures.Traditional two-wheelers
have relatively simple functionalities and lack personalized configurations,which starkly contrasts with the offerings of new entrants.
Therefore,traditional enterprises are compelled to transition towards intelligence to sustain and expand their market presence.
In an era of rapid technological advancement,intelligent models are better suited to meet the needs of users in various riding scenarios.
The high level of intelligence technology enhances user experience.The competition in the electric two-wheeler market will gradually shift
towards the competition of product intelligence and service ecosystem.
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